Cortex vs HockeyStack
Pick Cortex when you want attribution and the finance side to agree without a sales cycle to get started. Margin ties your accounting books to marketing spend so P&L, MER, and blended CAC line up in one view, and you can be running from $129/mo per module on a 14-day trial with no credit card. HockeyStack is a capable, no-nonsense B2B analytics and attribution product with named case studies — the main differences are its sales-assisted buying motion, and books-level reconciliation like Margin's is not part of its published product.
At a glance
| Cortex | HockeyStack | |
|---|---|---|
| Built for | B2B and ecommerce | B2B |
| Entry price | Modules from $129/mo; Cortex Complete $599/mo ($499/mo annual) | Sales-assisted, no published price |
| Free trial | 14-day, no credit card | Not published |
| Finance reconciliation (books-level) | Yes — Margin ties your accounting books to marketing spend | Not part of the published product |
| Attribution | Multi-touch across paid, organic, and CRM-sourced pipeline | B2B marketing analytics and attribution |
| Buying motion | Self-serve | Sales-assisted |
Choose HockeyStack if
- You are an enterprise B2B team that wants a guided, sales-assisted onboarding rather than self-serve.
- You want named customer logos and written B2B case studies as reference before buying.
- Marketing attribution is your core need and books-level finance reconciliation is not.
Choose Cortex if
- You need the accounting books reconciled with marketing spend — Margin makes P&L, MER, and blended CAC agree in one view, from $129/mo.
- You run B2B, ecommerce, or a mix, and want CRM-sourced pipeline in the same attribution as paid and organic.
- You want to start self-serve from $129/mo per module on a 14-day trial with no credit card, and grow into Cortex Complete at $599/mo ($499/mo annual).
Questions
Does Cortex replace HockeyStack or run alongside it?
They overlap on B2B attribution, so most teams pick one as the system of record. Cortex adds books-level finance reconciliation through Margin, which HockeyStack does not publish, so some teams run Cortex for the finance-reconciled view even where HockeyStack handles attribution. You can start Cortex self-serve without a sales call.
How does Cortex's pricing compare to HockeyStack?
HockeyStack uses a sales-assisted motion and does not publish an entry price. Cortex is transparent and self-serve: modules from $129/mo, Cortex Complete at $599/mo ($499/mo annual), and a 14-day free trial with no credit card, so you can evaluate it before talking to anyone.
Can Cortex tie marketing to revenue the way HockeyStack does?
Cortex attributes paid, organic, and CRM-sourced pipeline through to revenue, and the Margin module reconciles that against your accounting books so P&L, MER, and blended CAC agree. HockeyStack is a strong B2B marketing analytics and attribution product; the difference is that Cortex closes the loop to the books.
Start a free account — no credit card See pricing
More comparisons: Cortex vs Triple Whale · Cortex vs Northbeam · All comparisons
Competitor details from their public sites as of August 2026. Spot something out of date? Email riley@cortexanalytics.app.