About Cortex Analytics
Cortex Analytics, Inc. builds a self-serve growth-analytics suite: one connected data model across attribution, planning, creative, and finance.
Why I built Cortex
When I ran growth and analytics for venture-backed companies, the same problem showed up everywhere: the numbers never agreed. The ad platforms told one story, the analytics tool told another, and finance's spreadsheet told a third. Before every budget review we burned days reconciling dashboards that disagreed instead of deciding what to do next.
The gap was never a missing report — it was that the marketing tools and the real business outcomes lived in separate systems that never reconciled. That gap is the problem Cortex was founded to solve. So I built it around a single view where MER, blended CAC, and the actual P&L agree, drawn from one connected data model instead of stitched together by hand every month.
Cortex is founder-led and self-serve from day one. You connect your own accounts and your own books and get the answer yourself — no sales call, no implementation project, no analyst in the middle. I read every message that comes to the address below.
— Riley Sorenson, Founder & CEO · LinkedIn
Building in public
I ship in the open. The changelog has dated notes on everything that ships across the suite — new modules, connectors, and fixes.
Questions about the company or the products? Email riley@cortexanalytics.app.